MaxToys was established in 2011 in the Frisch family backyard.

As a family-run business with our roots firmly planted in Denmark, we extend our reach globally with dedicated colleagues in the East – Malaysia, China, and Hong Kong. This fusion of local warmth and international expertise allows us to curate a diverse and exciting range of toys that captivate the hearts of children and parents alike.

Safe and attractive products have been key since we founded MaxToys! Working hand in hand with Danish Authorities, Legebranchen LEG, Amfori BSCI, Consumer Lab, test laboratories around the world and our customers naturally.

While our home is in Denmark, our vision knows no bounds. We proudly serve not only the vibrant communities of Denmark but also extend our reach to enrich the playtime experiences of families throughout the Nordic countries.

We are developing and sourcing products in close relationship with factories in China and Europe.

Our sourcing and inspection team is working in Hong Kong, Malaysia and China.

We have our own showroom and office located in Galten, west of Aarhus – the second largest city in Denmark.